F1 announce new deal ahead of Miami GP
30th April 2025Formula One has announced that it has partnered with PwC as part of a multi-year agreement that starts at this weekend’s Miami Grand Prix.
Feature image credit: Getty Images / Red Bull Content Pool
F1’s announcement to partner up with PwC will start at this weekend’s Miami GP and is said to connect the two brands which focus ‘on delivering high performance.’
As such, the mult-year deal, confirming their presence as the sports Official Consulting Partner, will the sports global business by enhancing performance and ‘operational excellence.’
“As two brands founded upon the need to solve complex problems at the highest level, partnering with PwC is a natural fit for Formula 1,” said Chief Commercial Officer of Formula 1, Emily Prazer.
“Their consultancy expertise will support our complex and evolving business as we look to innovate and continue our global growth, and our global platform will enable them to bring their business to our millions of fans, both at events and watching at home.”
F1 will not be the only party to benefit from this new partnership, as PwC will receive benefits that include a range of sports access.
The brand will have signage at select races and hold the opportunity to host clients and stakeholders at Grands Prix across the season.
“Formula 1 represents the kind of high-performance environment where strategy, speed and innovation converge — and that’s where PwC thrives,” commented PwC US Senior Partner, Paul Griggs.
“As we work alongside F1’s team, we see an incredible opportunity to support them in their drive to the leading edge, bringing additional Page 2 of 2 innovative thinking to complex challenges — helping them shape their future across an ever-changing global landscape.”
F1 returns this weekend for a Sprint Race event at the Miami Grand Prix, the first of three races in the United States of America.
The race will get underway on Sunday, at 4pm local (9pm BST) with the sole practice session igniting the weekend on Friday, at 12:30pm local (5:30pm BST).
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Hi, I’m Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion.
I have put a lot of effort in over the years to keep this website in its best shape and I’ve loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
Kamron Kent
Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
