McLaren announce technical partnership for Esports and Formula E teams

McLaren announce technical partnership for Esports and Formula E teams

29th October 2024 0 By Kamron Kent

McLaren has announced a multi-year partnership with TDK as the team’s official technology partner for its Formula E and ESport teams. 

Feature image credit: McLaren Racing

On Tuesday, McLaren announced that they will have a new technology partner with TDK for both the NEOM McLaren Formula E and McLaren Shadow F1 Sim Racing team. 

It’s said this partnership is set to bring together two brands with technological innovation at their core. 

At the same time, the new partnership is set to continue the passion for both brands as they drive for change in electric racing and automotive worlds. 

On the announcement, McLaren Racing CEO, Zak Brown said: 

“TDK and McLaren Racing are two brands always looking to push boundaries with innovation in technology. We are delighted that this partnership will help further accelerate both our journeys by sharing insights and learnings from both the motorsport and automotive worlds. 

“We look forward to going racing together in both the upcoming Formula E season as well as with our F1 Sim Racing Team.” 

The new partnership will see the two parties work together, highlighting TDK’s commitment and presence in xEV and gaming which includes development of passives, sensors, chagrin and battery technologies. 

It’s expected that both TDK and McLaren Racing will learn from each other as they look to enhance performance on and off the track. 

For the Formula E side, McLaren will also benefit from some of the technical components developed by TDK which are already in use inside the Nissan e-4ORCE 05, which will be used this season by the Woking-based team. 

“Imagine the fusion of unparalleled engineering excellence and visionary innovation, transforming us into a new era of progress,” commented President and CEO, TDK Corporation, Noboru Saito. 

“TDK and the NEOM McLaren Formula E Team have come together in a partnership that combines a passion for performance with cutting-edge technology and drives progress in our sport and wider society. 

“We are very excited about the collaboration, where engineers from TDK, McLaren Racing and their partners will interact, learn from each other and create new innovations together. 

“As part of our TDK Transformation vision, we are committed to being a global leader and passionate enabler of future technologies that surround us and enhance people’s everyday lives.”

The TDK branding will be featured on the McLaren Formula E car, and other touchpoints whilst the branding will feature ‘prominently’ in the McLaren Shadow Studio, at the McLaren Technology Centre.

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Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.

CategoryFormula Series News

About the author

Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.

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