Louis Vuitton becomes official partner of F1 and Australian GP title partner
30th January 2025Formula 1 has confirmed the luxury brand of Louis Vuitton will be an official partner and will stand as the title partner of the Australian Grand Prix.
Feature image credit: Formula 1
On Thursday, the sport has confirmed the luxury brand of Louis Vuitton will be an official partner of F1 and will bring together two world-renowned brands, and it will be the title partner for the season opener.
This follows on from the sport’s agreement which partners both F1 and LVMH for 10 years which was announced in October 2024.
Louis Vuitton has already been involved in F1 as the brand developed the first ‘Trophy Trunk’ at the Monaco Grand Prix, in partnership with the Automobile Clube de Monaco, in between 2021 and 2024.
On the announcement, Formula 1 President and CEO, Stefano Domenicali said:
“We are thrilled to welcome Louis Vuitton as Title Partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories.
“The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition.
LVMH becomes F1 Global Partner from 2025 in historic ten year deal. Left to right – Stefano Domenicali, President & CEO of Formula 1, Greg Maffei, President & CEO, Liberty Media, Bernard Arnault, Chairman & CEO of LVMH Group and Frédéric Arnault, CEO of LVMH Watches.
“2025 will be an epic year for Formula 1 and I am proud to start it with our passionate partners at Louis Vuitton.”
As part of the new partnership, the French House will be immersed in races with prominent trackside signage which will be a first for the luxury brand at a sporting event.
The House will also have a key role in celebratory moments in a race weekedn such as the opening ceremony and on the podium when the Trophy Trunks will be presented to ‘celebrate the top three drivers achievements.’
“I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision,” commented Louis Vuitton Chairman and CEO, Pietro Beccari.
“The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.”
Read more Formula 1 here:
- Lewis Hamilton crashes in private Barcelona test with Ferrari
- Johnny Herbert axed as FIA F1 driver steward after mutual agreement
- Antonelli completes big test ahead of 2025 F1 season
- Scuderia Ferrari reveals Lewis Hamilton and Charles Leclerc’s 2025 F1 race suits
- Mercedes F1 confirm date to unveil W16 ahead of 2025 season
- F1 reveal Hot Wheels featuring several teams to connect fans
Follow us on Facebook, Instagram and Twitter to keep up with the latest news from the world of Motorsport! You can also support us on Patreon or our website!
Hi, I’m Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion.
I have put a lot of effort in over the years to keep this website in its best shape and I’ve loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
Kamron Kent
Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
