F1 extends partnership with Memento Exclusives until 2030

Formula 1 has confirmed they are extending its licensing partnership with F1 Authentics until 2030, continuing the ability for fans to own something F1-related.

Feature image credit: Getty Images // Red Bull Content Pool

On Monday, F1 confirmed that they have renewed its licensing partnership with F1 Authentics, which is operated by Memento Exclusives, extending the platform’s role as a memorabilia platform and a supplier of licensed F1 show cars until 2030.

The licensing partnership, which started back in 2019, has allowed fans to own something race-worn, past and present.

While items available may have come straight from the source, other items have been reimagined for practical use, such as tyre rim coffee tables, brake-disc clocks and wheel nut lamps.

In the announcement, Formula 1 Chief Commercial Officer, Emily Prazer said:

“F1® Authentics has opened new avenues for fans and collectors to immerse themselves in the world of Formula 1 by offering something for everyone, from those who love the sleek designs of repurposed cars to the fans who want to add historic challengers to their collections.

“We look forward to working with Memento Exclusives to continue to find new ways for fans to own a moment from F1 history.”

Why Oscar Piastri will not take Singapore Grand Prix grid penalty

F1 Authentics, as part of the licensing partnership, also serves as a manufacturer and supplier of officially licensed F1 show cars for the sport, teams, partners and promoters.

Each car built is done so at the Memento Exclusives’ headquarters, in the UK’s Motorsport Valley, and they use computer-aided design to guarantee top-class authenticity.

“We are delighted to extend our partnership with Formula 1 through to 2030,” commented Founder and CEO of Memento Exclusives, Barry Gough. “Memento Exclusives will continue to bring fans of the sport closer to the action through authentic memorabilia, show cars, and race cars.

“This license agreement extension is a testament to the partnership that has been built over the last seven seasons and promises further opportunity for F1 enthusiasts to own a piece of racing history directly from the tracks.

“With the new regulations coming into force and new teams joining the grid in 2026, it is the most exciting time ever to be involved with F1.”

Singapore GP Preview: Max Verstappen’s resurgence and McLaren’s title hopes

Read more Formula 1 here:

• Why Oscar Piastri will not take Singapore Grand Prix grid penalty
• Singapore GP Preview: Max Verstappen’s resurgence and McLaren’s title hopes
• Lewis Hamilton confirms passing of Roscoe
• Constructors championship: What does McLaren need to win title in Singapore?
• Singapore Grand Prix: the latest weather report
• Oscar Piastri apologises to McLaren after troubled Azerbaijan Grand Prix

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Kamron Kent

Hi, I’m Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion.

I have put a lot of effort in over the years to keep this website in its best shape and I’ve loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.

Kamron Kent

Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.