McLaren announce extensions ahead of 2025 F1 season
4th February 2025McLaren Racing have confirmed that they have renewed a series of partnerships ahead of their Formula One championship defence in 2025.
Feature image credit: McLaren Racing
On Tuesday, McLaren confirmed they have renewed a series of partnerships ahead of the upcoming season where the Papaya Woking-based team will stand as the reigning world champions.
Last season, McLaren endured a tight championship against Red Bull Racing initially which fell to Ferrari in the latter stages of the season. The team finally took their first championship win since since 1998 which was last won when the drivers employed David Coulthard and Mika Hakkinen.
In 2025 and beyond, McLaren will renew their partnerships with five partners to the team; Alteryx, Medallia, Salesforce, Smartsheet and Stanley Black & Decker.
On the announcement, McLaren’s Co-Chief Commerical Officer, Matt Dennington said:
“It is fantastic to extend so many of our partnerships as we look to build on last year’s momentum and success.
“Our partnerships with these industry-leading brands across both the technology and commercial sector are critical in ensuring we continue to innovate and push boundaries across all areas of our business.”
LN4.
A morning calendar check, courtesy of @LandoNorris 4️⃣🗓️ pic.twitter.com/1MycNZxp8t
— McLaren (@McLarenF1) February 4, 2025
Their renewal with Alteryx will help the team through integration of the brands enterprise data analytics and automation software which will help the team analyse data from the car, factory and garage which will help on-track performance.
Medallia are set to remain as the team’s official feedback partner, providing the team with solutions to capture feedback from fans and team members, improving both ‘fan and employee experience.’ As Medallia stands as the Feedback Partner, Smartsheet will remain the teams Official Technology Partner.
Stanley Black & Decker will continue as McLaren’s official tools and storage partner, supporting the team both on and off the track, including the DEWALT brand. At the same time, Salesforce has had their partnership renewed with the Woking-team as they look to attract new audiences and strengthen their current fanbase.
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Hi, I’m Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion.
I have put a lot of effort in over the years to keep this website in its best shape and I’ve loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
Kamron Kent
Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.
