VCARB set to sparkle Las Vegas GP with glitter-inspired livery
20th November 2024Visa Cash App RB has revealed a stunning glitter livery ahead of the Las Vegas Grand Prix, igniting the final three races of the season in glamorous fashion.
Feature image credit: Red Bull Content Pool
VCARB is set to light up the iconic Las Vegas strip with a special bespoke livery ahead of the final triple-header of the season, which will start in Las Vegas and go to the season finale in Abu Dhabi.
The new glitter-inspired livery is a one-off design has been inspired by the Cash App Visa Glitter Card. As such, the livery will feature the glitter card’s blue-green gradient and glittery overlay, embodying the nightlife and bright lights of Las Vegas.
On the reveal, Visa Cash App RB CEO, Peter Bayer said:
“It wouldn’t be Las Vegas without a touch of glitter, and as the home of glitz, it only felt right to bring this livery to the Las Vegas race. It holds a special place in the team’s history as it’s where we launched VCARB earlier this year.
“Since then, creative collaboration with our partners has led to outstanding liveries beyond the norm, allowing us to disrupt the way we do things in Formula One, as we’ve seen in Miami and Singapore. I look forward to seeing the VCARB01 shimmering under the lights on track.”
Adding some glitter to the grid ✨#F1 #VCARB #LasVegasGP pic.twitter.com/uMpVku7RUR
— Visa Cash App RB F1 Team (@visacashapprb) November 20, 2024
The Glitter Card, from which the livery was inspired, was launched earlier this year and inspired by the idea of ‘Glitter Fever,’ in partnership with Emmy-winning actress, musical artist and TV Host Keke Palmer
Amongst the new car livery, the team will also decorate their garage for the weekend with the team. In addition, the team’s two drivers, Yuki Tsunoda and Liam Lawson, and the whole team will wear bespoke driver suits and team kit.
“With our co-title sponsorship of VCARB, we aim to bring the magic of Formula 1 to more people and make the sport more accessible,” said Catherine Ferdon, Visa Cash App CMO. “This digital-first livery reveal, inspired by our own Cash App Glitter Card, is another example of Cash App’s differentiated approach to connecting with customers.
“We look to bridge the gap between diverse audiences, open pathways to fans and connect people through experiences that are unlike anything else out there.”
Before the car hits the track on Friday night, the fans will be able to get a glimpse of the new livery at Topgolf Las Vegas where it is expected to be on display, on the driving range, across the weekend.
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