Jeremy Clarkson’s Farm set to feed Alpine at British Grand Prix

Jeremy Clarkson’s Farm set to feed Alpine at British Grand Prix

2nd July 2026 0 By Kamron Kent

Jeremy Clarkson’s Diddly Squat Farm is set to feed and hydrate the Alpine Formula 1 team at this weekend’s British Grand Prix, held at the iconic Silverstone Circuit.

Feature image credit: Alpine F1

Alpine has confirmed that, following previous collaborations with the world-famous farm, Clarkson’s Farm, Diddly Squat is set to feed and hydrate the Enstone-based team at this weekend’s British GP.

In their announcement, the team confirmed that Clarkson and his partner, Lisa Hogan, will provide locally sourced food, produce, condiments and beverages at the Silverstone Circuit during the F1 weekend.

Both drivers, Pierre Gasly and Franco Colapinto, are reportedly set to eat some ‘authentic British dishes’ ahead of the upcoming race weekend, as a result of the collaboration.

On the announcement, Hogan said:

“It is with great pleasure to team up with our local Formula One team at Silverstone this weekend.

“The British Grand Prix is one of the highlights on the British sporting calendar so to have Diddly Squat Farm Shop associated, and to play a small role, with the team this weekend is certainly quite special.

“We hope the team and its drivers enjoy some of our local produce and wish them a successful weekend on track.”

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It is not the only collaboration the team has had with the farm, which stands only six miles away from its Enstone factory.

Alpine has enjoyed tasting Clarkson’s locally brewed beer, Hawkstone, as part of its podium celebrations at the Monaco and Sao Paulo Grand Prix, in 2023 and 2024, respectively.

“We are delighted to rely on Diddly Squat Farm to supply us with local farm food this weekend at Silverstone,” said Alpine Managing Director, Steve Nielsen. “As a team, we have enjoyed an excellent relationship with Jeremy Clarkson who has been very supportive of us for several years.

“It’s great that we are able to help promote British farming and highlight the importance of farming to the local area. Our base at Enstone is surrounded by farms so we are well aware and full of admiration for what farmers do in bringing food to our tables.

“It’s a special occasion to bring local food to Silverstone to keep our team and drivers well fed this weekend so thanks to Jeremy and the team at Diddly Squat Farm for their on-going support.”

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Hi, I'm Kamron. I created ApexMotorsports.co.uk in the dying embers of the 2021 Formula 1 world championship. It allowed me freedom to write whatever I wanted to write about which was all things motorsports, my passion. I have put a lot of effort in over the years to keep this website in its best shape and I've loved seeing the brand grow consistently, month-on-month, year-on-year. My ambition is to keep watching this brand grow into a primary outlet of news for all things motorsports whilst fueling my desire to pursue a career in sports journalism, specialising in motorsports.